Our Story, our promise

Since 1997, Dr. Simi has been a symbol of accessible and dignified healthcare for millions of families in Mexico. What started as a mission to provide low-cost generic medicines and medical consultations has evolved into a cultural phenomenon — a brand that represents empathy, community, and the belief that health is a right, not a privilege.


Now, our journey continues in the United States.


With the same heart and purpose that made us a household name in Latin America, we arrive in the U.S. to offer more than products — we offer connection. Our range of quality supplements, skincare and cosmetics, and our beloved Simi plushies is designed to care for your body, brighten your day, and remind you that health, joy, and community can go hand in hand.


But our promise goes beyond affordability. Every purchase at Dr. Simi supports social causes and local communities. We believe that business must be rooted in purpose, and that even a simple plush toy can bring comfort, hope, and unity — especially when it represents a movement that began in neighborhoods, not boardrooms.


Whether you're discovering us for the first time or you grew up seeing Dr. Simi dance on the streets of your city, we’re here for you. Our promise is to stay close to the people, celebrate where we come from, and build bridges that bring cultures together.


Because Dr. Simi isn't just a brand.
He's a reminder that health, love, and joy belong to everyone.

Our Journey Since 1997

Founded by Víctor González Torres in 1997, Farmacias Similares revolutionized healthcare in Mexico with affordable generics and $2 doctor visits. After years of growth and three prior attempts, Dr. Simi USA officially launched in 2025, led by CEO Víctor González Herrera, to serve the US market from Austin, Texas.

Our Mission

We offer affordable supplements, cosmetics, and plushies, uniting the Latino community with values of generosity and kindness through Fundación del Dr. Simi.

Empowering Lives

Handmade by artisans with disabilities in Puebla, Mexico, 100% of SimiPlushie profits support special needs communities, promoting inclusion.

Serving the US

Starting in Texas and California, we’re expanding to New York, Illinois, Arizona, and Florida—reaching 70% of US Latinos with products on Amazon, CVS, and Similandia in LA.

Join the Celebration

Find Dr. Simi at major events like the 2026 World Cup, celebrating health, culture, and community with the Mexican national team!

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Health, Happiness, and Heart

Join the Dr. Simi family—shop quality products that make wellness accessible and give back to the community.

Welcome to "SimiColonia"